#BeatEnergyGap with MILO

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My 10-year-old son’s typical school day looks like this: wake up at 5:00 a.m., leave home at 6:15 a.m., end class at 3:00 p.m., attend enrichment class until 4:00 p.m., and arrive home at 5:00 p.m. His responsibility as a student doesn’t end there as he still needs to do homework and review for the next day’s quizzes after dinner. There’s simply too much pressure put on school kids these days. So I can’t really blame him if he is lethargic, slow and unable to concentrate sometimes. I know that like other kids, he is not spared from Energy Gap.

If your child is sluggish, weak, or lacking in focus, he or she may have Energy Gap. A recent study by the Food and Nutrition Research Institute (FNRI) reveals that four out of five Filipino children ages 6 to 12 years old experience energy deficiency or Energy Gap, a condition brought about by an imbalance between the number of calories a child consumes each day and the number they require to support normal growth, physical activity and body function.

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MILO, the world’s leading chocolate malt beverage, invites parents to learn more about energy deficiency and how they can help address it. The campaign #BeatEnergyGap encourages moms and dads to give their kids the right amount of energy by serving nutritious meals, making them energized and active throughout the day.

“Energy is a basic need of the body as it fuels all body processes from breathing, blood circulation, digestion, and growth. It is also needed for physical activities like walking, running, and even sitting, and mental activities like reading and thinking,” said Nestle Philippines Corporate Nutritionist Executive Ivy Sicat.

“If children don’t get enough energy from their meals, they will experience energy deficiency or Energy Gap. Having Energy Gap can lead to poor performance inside and outside the classroom; it can also impact on a child’s mood, and affect their holistic growth.”

The three of the most common signs of Energy Gap among children, according to Sicat, are sluggishness, weakness, and lack of focus. Sluggishness occurs when a child lacks motivation in doing physical and mental activities and when he is constantly sleepy or lazy, which affects the way he absorbs new knowledge.

Weakness manifests when a child exerts extra effort in doing even simple movements like moving the arms, legs, and other muscles. The feeling of weakness affects a child’s performance not only in sports, but also in doing daily physical activities that will develop and strengthen his body.

Lack of focus occurs when there is not enough energy to fuel the brain. When a child lacks focus, it affects how he absorbs new lessons in class and can give a negative impact on his behavior. Other signs of Energy Gap among children are headaches, stomach aches, and being irritable and restless.

It’s not too late to #BeatEnergyGap, however. According to Sicat, one of the best ways to prevent Energy Gap among kids is by giving them complete and nutritious meals that contain the right amount of energy, vitamins, and minerals. MILO has ACTIV-GO which contains PROTOMALT®, which provides the energy to help fuel physical and mental activities. It also has Vitamins B2, B3, B6, B12, C, and D, Calcium, and Iron, which help convert food energy to body energy. A complete and balanced meal, along with a mug of MILO, can help moms and dads energize their kids for physical and mental activities.

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“For over 50 years, MILO has always encouraged parents to build champions by being a source of Winning Energy. The recent study of FNRI inspiredus to rally parents around the importance of proper food intake,” said Ellen Grace Isturis, Team Lead for MILO Philippines. “We hope the #BeatEnergyGap campaign helps parents understand how they can address Energy Gap so that they can raise their kids to become champions not only in the court, but also in life.”

Visit https://www.milo.com.ph for more information about MILO and the Energy Gap.

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This blog was originally put up to document my son’s growing-up milestones, all for posterity’s sake. But there are other things to write about, aside from “mommyhood,” that merit my attention, and I’m including them all here. This blog now chronicles my life as a mom and a wife and everything else in between. For collabs, please email tgfiguerres@yahoo.com.

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