Online shopping has become a hot trend these days. Purchases and payments are made in just a click of a button. There are no guarantees, however, that the items we order online are of high quality. One of my online purchases didn’t last a week. And just recently, my husband bought a watch online that didn’t match the specifications he gave.
It’s a good thing that some countries are ensuring that their products pass strict quality standards before making them available to consumers. Taiwan is one great example. Taiwan, through its Ministry of Economic Affairs (MOEA), Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has recently organized and implemented a campaign called Taiwan Excellence to help Filipino consumers identify the best products in the market.
Taiwan Excellence guarantees the superior quality and value of Taiwanese brands. The products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan.
How Taiwan Excellence Started
In the 1980s, Taiwan’s Ministry of Economic Affairs (MOEA) developed a 5-year plan to support its local brands to raise international competitiveness. The Taiwan Excellence Award campaign was established in 1992 under the Image Enhancement Plan. The “Taiwan Excellence” Award is given to products based on R&D, design, quality, and marketing efforts. The brands and products selected are allowed to use the Taiwan Excellence Seal locally and internationally.
Taiwan Excellence Is Now in the Philippines
This year, the Taiwan Excellence campaign was introduced to the Philippines for the first time to allow Filipinos to experience the best Taiwanese brands and products. The campaign’s theme “Excellent Lifestyle” showcases 56 top quality brands that will be bringing in 175 products for various industries like information and communications technologies (ICT), home and living and sports. Brands included in this campaign are Acer, Asus, HTC, Tatung, and BenQ, among others.
The arrival of Taiwan Excellence in the Philippines is definitely good news for all Filipinos. First, we’ll get high-quality products, giving us our money’s worth. Second, we’ll discover the best that Taiwan has to offer that will surely make our shopping choices more varied and our shopping experience more fun.