Calling All Moms: Share Your Kids’ Made-Up Games with Other Children

“Di Lang Laro ang Laro,” an advocacy of the Department of Education, Johnson and Johnson and Play Pilipinas, was recently launched to highlight the importance of active play in kids. According to this advocacy, active play is not all fun and games, and at least 60 minutes of play promotes proper mental and physical development in children.

As part of a movement to encourage adults to incorporate play in their children’s daily routine, the partner advocates behind Di Lang Laro ang Laro are calling all moms to submit original active play games that their kids made up in order to share their fun play ideas with other children. These submissions will together make up an online compilation of active play ideas for each day of the year dubbed “365 Days of Play” that can be easily shared with mothers everywhere.

Joining is simple: join the Johnson’s Baby Facebook page at, and post a submission on the community’s timeline composed of: (1) a photo showing the child playing his original active play game, and (2) a caption which briefly explains the original game’s mechanics. In return, each child who submits an entry will receive a “Kid Inventor” certificate designed by artist Pergy Acuna of Ang Ilustrador ng Kabataan. Submissions can also be made through the advocacy’s partner blogs.

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