Unilab Ideas Positive, the youth social marketing training program of Unilab, has given a seed money of Php100,000 each to 12 student teams to implement their community-changing projects. A series of rigorous nationwide screenings in search for the best social marketing ideas around the country was done to select these 12 student teams. To help them prepare for their project implementation, these teams underwent a 3-day social marketing boot camp led by the country’s topmost and well-known social marketing practitioners at the Unilab Bayanihan Center in Mandaluyong City.
The 12 student teams and their projects are as follows:
1. Team Five for Life (Metro Manila) – improvement in malnutrition
2. Tamang TEAMpla (Metro Manila) – improvement in malnutrition
3. Team Kabataang Katipuneros (Iloilo City) – improvement in malnutrition
4. Team Green Label (Davao City) – improvement in malnutrition
5. Team Ba (Baguio City) – improvement of the hygiene practices of Benguet school children
6. Team FNEC (Bicol) – improvement of the hygiene practices of Muslim Maranao settlers
7. Protogenia (Batangas) – training of the Badjaos of Batangas on how to best utilize their surroundings for methods of self-sustenance
8. W.A.Y.A. (Iloilo City) – mussel-conservation campaign
9. Team Matalaw (Batangas) – clean-up efforts for their rivers
10. Team JEYTUDITUSI (Cavite) – clean-up efforts for their rivers
11. Team Bang (Cebu) – water-filtering system
12. Transit (Cebu) – water-filtering system.
The 12 student teams spent time with the country’s best industry practitioners, namely: social marketing guru Dr. Ned Roberto, social entrepreneurs Mark Ruiz, Reese Fernandez-Ruiz, Jayson Lo, Krie Reyes-Lopez and Chit Juan, and creative and communication strategist Peachy Pacquing. Dr. Ivanhoe Escartin of the DOH National Center for Health Promotion gave the students an overview of the country’s health and wellness landscape, while social marketing consultants and academicians Harvey Keh, Ma. Christine Reyes and Dr. Sylvia Claudio, among others, dug into the implementation details of the students’ projects to ensure smooth rollout. Social advocate Jay Jaboneta and award-winning director Jim Libiran also inspired the participants with their own advocacy stories.
After spending time with the social marketing experts, the 12 student teams were also brought to the Gawad Kalinga (GK) Enchanted Farm in Bulacan where they witnessed social marketing and innovation in action, led by a talk by GK Founder and President Tony Meloto.
The 12 student teams will be implementing their projects in the next six months, mentored by social marketing practitioners from around the country. Five out of these twelve teams will advance to the finals for a chance to become the Unilab Ideas Positive 2012 grand winner.
To learn more about the event and keep track of each student team’s progress, visit
www.Facebook.com/Unilab.IdeasPositive and www.unilabideaspositive.com. Follow Unilab Ideas Positive on Twitter via @ideaspositive.