Bonamine, a brand that provides relief from motion sickness, which is now under Johnson & Johnson, partners with the Department of Tourism (DOT) to encourage Filipinos to go and see the Philippines with a fresh perspective. Last March 22, 2011, the Basta Pinas domestic travel advocacy campaign was launched at Oceana, San Miguel by the Bay, Pasay City. This travel advocacy initiative supports the DOT’s Pilipinas, Tara Na!campaign.
According to DOT Secretary Alberto Lim, “We appreciate the assistance of private institutions such as Johnson & Johnson in encouraging our countrymen to rediscover the Philippines’ natural beauty and rich culture—for us to realize that our country has so much more to offer.”
Tina Sabarre, Johnson & Johnson Philippines Marketing Director, said, “Our partnership with DOT to promote local destinations increases appreciation and with that, conservation awareness. Domestic tourism also helps sustain the tourism industry during the off-season, which in turn provides jobs for locals and spreads the wealth from the city to the countryside.”
Johnson & Johnson’s Senior Brand Manager Jerome Go added, “As a brand that provides relief from motion sickness for you to enjoy the ride, Bonamine’s support of domestic tourism is just natural. Bonamine first launched a domestic travel advocacy in 2003 called Tara Na! Biyahe Tayo! which signed on 21 OPM artists to sing an invitation to travel around the Philippines. Our invitation now is to see the country with a fresh perspective.”
To make the launch of Bonamine Travel Advocacy Campaign even more exciting, the guests were asked to write on colorful paper airplanes what place in the Philippines they would like to visit and to locate their target destinations on a giant Philippine map. That showed their commitment to visit these places soon.
Incidentally, Basta Pinas website will also be launched soon. This will provide destination ideas and how-to-get-there information as well as people’s stories to inspire Filipinos to personalize their own journeys. If you want to win travel-related prizes, you can visit Basta Pinas Facebook page.