Ipanema Launches Gisele Bundchen Hot Sands Collection

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Ipanema, the world’s most fashionable Brazilian flipflop brand, has launched its latest summer collection–the Gisele Bundchen Hot Sands Collection–at the SM Prestige Lounge in SM Megamall last Tuesday, February 22, 2011.


Event host Ms. Shanen Torres


Mr. Patxi Elizalde, Managing Director of ELRO Corporation


The new collection was launched via a fashion show featuring young models wearing Coco Cabaña’s summer outfits complemented by colorful, summery and stunningly beautiful flipflops from the Ipanema Gisele Bundchen Hot Sands Collection.


“The collection embodies the best of Brazil and its locals: warmth, optimism and great joy in living, a country that keeps its eyes on the future and always reinvents itself. This carefree and joyous lifestyle is the inspiration behind the collection—each piece celebrates the beauty of nature, making it the footwear to complement the sunny season of summer,” said Patxi Elizalde, managing director of ELRO Corporation. ELRO Corporation is the exclusive distributor of Ipanema in the Philippines.


Hot Sands Kirey Fem (White Gold)


Hot Sands Thong Fem (Black Silver)


Hot Sands Fem (Purple Lilac)


Hot Sands Fem (White Clear)


Hot Sands Plat Fem (White Gold)

Gift packages were given to ten lucky raffle winners after the fashion show. Models Bianca Valerio, Kelly Misa and Ornusa Cadness were also spotted at the event.


Ten lucky raffle winners


Patxi Elizalde, Bianca Valerio, Kelly Misa, Ornusa Cadness and Eugene Saw (Vice President of SM Department Stores Ladies, Teens and Bags Group)

Other mommy bloggers were also present, which made attending the event more fun and exciting. I tell you, when mommies are around, unending chit-chat abounds. LOL! We can talk about almost anything—kids, work, beauty tips, latest showbiz gossips and even cheap auto insurance–but that’s beside the point.


Tetcha, Czaroma, Lynn, Teacher Julie and Pehpot


Tina, Michelle, Pehpot and Tetcha

The Ipanema Gisele Bundchen Hot Sands Collection also supports the Instituto Socioambiental (ISA), a Socio-environmental Institute in Brazil that advocates the Fight Against Climate Change Central Strategy, a program that proposes that we all think about what we can do right now to improve our lives.

Know more about these stylish nature-themed sandals by visiting www.ipanemaphils.com. Visit also Ipanema Philippines on Facebook and send an eco-saving tip for a chance to win a free pair of Ipanema GB footwear.

Ipanema Gisele Bundchen Hot Sands Collection is available at SM Department Stores, Bambu and other leading boutiques and stores nationwide.

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4 Responses

  1. Gisele Bundchen co-owns Ipanema actually.That's stated in her Wiki page and also on Ipanema's website.

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