Recession, Recovery & Store Brands: A PLMA Consumer Research Report

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on email
Email

This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.

Although there are indications that the United States is on its way to economic recovery, it is not a commonly held perception among supermarket shoppers. According to a nationwide survey of almost 800 grocery shoppers conducted by GfK Custom Research North America for the Private Label Manufacturers Association (PLMA), 8 out of 10 grocery shoppers believe that the U.S. economy is not improving, and 40% say it has actually deteriorated.

Because most shoppers surmise that things have gotten worse, they are always on the lookout for ways to stretch their hard-earned money. In fact, 62% of consumers prefer buying store brand products, like Parent’s Choice, over national brands. Frequent buyers of store brands also increased from 55% a year ago to 57%. Also, 43% of shoppers have given up national brands in favor of store brands.

What’s even more interesting is that 97% of shoppers who switched to store brands are happy with their new preference. Of those surveyed, 49% say their new store brand choices compare “very favorably” with their previous national brand selections, whereas in June 2009, only 26% reported that. All of these key findings are presented in the PLMA Consumer Research Report entitled “Recession, Recovery & Store Brands.”

Visit my sponsor: Recession, Recovery & Store Brands

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on email
Email

Leave a Reply

Your email address will not be published. Required fields are marked *

This blog was originally put up to document my son’s growing-up milestones, all for posterity’s sake. But there are other things to write about, aside from “mommyhood,” that merit my attention, and I’m including them all here. This blog now chronicles my life as a mom and a wife and everything else in between. For collabs, please email tgfiguerres@yahoo.com.

SUBSCRIBE TO THE BLOG

MY BOOK IS OUT NOW

I am so proud to introduce the collection of some my best written works from this personal blog, Pensive Thoughts.

VISIT MY FOOD BLOG

RECENT POSTS

PROUD MEMBER

Mommy Bloggers Philippines